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Happy Birthday, Mickey! The limited collection of water bottles Svyatoy Istochnik for the 90th anniversary of Mickey Mouse
IDS Borjomi Russia congratulated Mickey Mouse on his birthday with the release of a limited series of bottles in the form of favorite Disney’s heroes.
Recently, one of the most famous characters of the planet, Mickey Mouse, turned 90 years old. The Svyatoj Istochnik decided to congratulate the legendary little mouse on his birthday and, continuing collaboration with Disney in Russia, released a limited series of water with the image of Mickey and his girlfriend Minny.
Limited series of bottles of 0.33 liters have been being available since December.
Portraits of favorite characters on the labels will not leave indifferent either children or their parents. Cheerful and bright heroes will attract attention of any restless to the bottle guaranteed and help to form the habit of drinking water. Disney presents the highest quality requirements for licensed products, and the water Svyatoj Istochnik corresponds international standards.
“Caring for children drinking regime is an important part of our brand philosophy. We want to help parents inculcate the habit of drinking clean water every day in their children. Sometimes it is very difficult to explain to young children that clean drinking water is more beneficial than sweet soda. We are sure that it is more interesting to drink and play. And new bottles in the form of favorite characters will help children to drink more water, ”- said Tatiana Syrtseva, marketing director at IDS Borjomi Russia.
The collaboration of IDS Borjomi Russia and Disney in Russia began in April 2017 with the release of bottles with the characters of the film “Cold Heart”, Star Wars saga’s heroes and superheroes of MARVEL. Besides The Svyatoj Istochnik produces bottles with the characters of the films “Cars”, “The Last Bogatyr”, “Winnie and His Friends” and Disney Princesses on the label.