News and Releases
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Series of City Illustrations from Bakuriani
Another news from mineral water brand Bakuriani: with the aim of promoting Georgia, Bakuriani decorated it’s labels with the illustrations of major Georgian cities. Bakuriani invites you for a journey through different cities of the country with its colourful, interesting and outstanding labels. Labels feature five different locations: Tbilisi, where every street has its own
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Morshynska plus Pine Water – a synergy of naturalness and innovation
Morshynska pleasantly surprised consumers by launching a new category of water: Morshynska plus Pine Water, the first “pumped-through” water with an extract of pine needles! We all know that to maintain hydrobalance, it is important to drink enough natural water. However, sometimes we want to try something new. Morshynska again went beyond usual stereotypes and
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The most character-expressive Borjomi Fest took place in Odessa
For the third year, Odesa is welcoming Borjomi Fest, held this time under the motto “Your city is your character”. On 15 June, more than 10 thousand people gathered in Victory Park to beat fiery rhythms on Borjomi drums, participate in dance battles from Sakartvelo ensemble of Georgian dance, ride ocean VR waves in the
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New Borjomi Can inspires to get active this summer
Borjomi launches a limited summer series of mineral water for active people After summer came life becomes brighter and richer: vivid colors, new impressions, wonderful meetings. Borjomi follows seasonal trends, tuning you to an active wave with its new, bright design. Catching waves and wind, conquering summits and rivers is always better in the company
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Likani in new, aluminum packaging is already on the shelves
The mineral water Likani, which is the product of IDS Borjomi Georgia, has recently presented new packaging – 0.33 liter aluminum cans. The design of the cans is identical to Likanis’ new packaging and ideally represents dynamic wave that combines the rhythm of the water, mountains and music. The latest image of the can expresses
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Borjomi: now also available in large bottles
IDS Borjomi International continues to launch new packaging for Borjomi mineral water. Earlier, the company has successfully launched a 0.33-liter aluminum can to draw attention of young, active audience. The can supplemented the company’s packaging range, which at that time featured 0.5 L and 0.75 L PETs and 0.33 L and 0.5 L glass bottles.
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20,000 Kievites were the first to hear the sound of The Voice of Water
On 23 March, in observance of World Water Day, MorshynskaTM and the Ukrainian musicians The Maneken, ONUKA, DakhaBrakha and Katya Chilly presented The Voice of Water project, the only one of its kind in Ukraine, accompanied by a huge light show from Front Pictures. The hearts of more than 20,000 people beat in unison with
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Disney Princesses on the bottles of Bakuriani
The collaboration between IDS Borjomi Georgia and Walt Disney CIS continues. This time the Disney Princesses: Cinderella, Ariel, Bell, Jasmine and Mulan appeared on the kids’ favorite toy bottles of Bakuriani. From now on, Bakuriani toy bottles will be featuring these beloved characters. Following the 2018 Agreement between IDS Borjomi Georgia and Walt Disney CIS,
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Bakuriani Mineral Water Spray
Bakuriani mineral water spray is manufactured in the Czech Republic by Czech Aerosol. IDS Borjomi brand designer Ani Bochorishvil worked on the visual communication design. At the initial stage, the mineral water spray will be available solely in major supermarkets, but will be gradually introduced in the self-care product section of local pharmacies. “Offering mineral
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You’ve got your character. Borjomi
Borjomi keeps growing on the emotional platform, having launched in 2019 a new communication based on the uniqueness of every person. Each of us has some sort of distinguishing traits: some have unusual hairstyle or wear designer clothes, others know further math or city roofs, and still others simply can make people laugh. We automatically stand
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Not drying out, or water week from Sergey Shnurov and Saint Spring
IDS Borjomi Russia launches a new special digital-project about the importance of compliance with drinking regime with the participation of Sergey Shnurov. You should drink with Saint Spring! Trends are changing, in present decade people enjoys a healthy lifestyle and sobriety of mind. But Russia is remaining one of the most drinking countries still… Sergey
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The first free Winter Fun Park in Ukraine is open
When you are riding a chairlift in Bukovel, the chances you hear a foreign language are increasing every year. This winter resort has long become a magnet for tourists, but that’s not the end of it. On 18 January, another new location was opened there: Borjomi Fun Park with two new ski runs. The new
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The Borjomi deer speaks for the first time!
Thanks to the latest augmented reality technology, Borjomi has brought to life its famous deer mascot, which, using a new holiday season app called AR Borjomi, you can now use to record unique video greetings for friends and family this Christmas and New Year! Developments in modern technology have made traditional text and audio greetings
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Happy Birthday, Mickey! The limited collection of water bottles Saint Spring for the 90th anniversary of Mickey Mouse
IDS Borjomi Russia congratulated Mickey Mouse on his birthday with the release of a limited series of bottles in the form of favorite Disney’s heroes. Recently, one of the most famous characters of the planet, Mickey Mouse, turned 90 years old. The Saint Spring decided to congratulate the legendary little mouse on his birthday and,
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Borjomi inspires everyone to plunge into festive atmosphere
BorjomiTM announces the start of festivities under the slogan “A holiday for #borjoming”. As part of the company’s New Year campaign, the brand has released a “festive” series of packaging, prepared inspiring video clips and colorful visual stories, and brought together all aspects of festive season under a new word: #borjoming. With the New Year