News and Releases
New Borjomi Can inspires to get active this summer
Borjomi launches a limited summer series of mineral water for active people
After summer came life becomes brighter and richer: vivid colors, new impressions, wonderful meetings. Borjomi follows seasonal trends, tuning you to an active wave with its new, bright design.
Catching waves and wind, conquering summits and rivers is always better in the company of friends and the favorite water. That’s why we have designed a new visual image for an aluminum can, which conveys the freshness of summer and the joy from doing what you love to do, and reflects the unique character of water. On the crest of the wave, with a rucksack on your back or in a tent in a forest clearing, Borjomi will always be your true companion and mineral charger.
“In the summer, we want diversity, new emotions and sensations like never before; we want to be more active and spend time outdoors,” Oksana Pankina, IDS Borjomi International Marketing Manager says. “We continue to support active lifestyle, and the aluminum can format is simply ideal for a festival, hiking tour, picnic and even bike ride.”
Borjomi’s special series is limited, and comes in the format of a 0.33 L aluminum can and a six pack.