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Morshynska Launches the Series of Natural Water for Teenagers, Morshynska JuniorZ
Welcome the new series of natural water Morshynska JuniorZ for the Generation Z, which will assist in making engagement in sports and healthy lifestyle attractive for teenagers.
Sport and natural water are important components of the student’s healthy lifestyle. With the view to draw attention to such an important combination in active teenager’s life as sport and water, Morshynska has come out with natural water series Morshynska JuniorZ, with its bright design featuring modern sports, namely: cheerleading, petanque, horting, floorball, badminton, korfball, rugby, sumo, frisbee, sambo and American football. Every young consumer is sure to appreciate not only the trendy design, but also the optimal 0.5 l volume and practical sport-style bottle cap. Now students will be able to drink natural water while training. The new Morshynska JuniorZ inspires teenagers to be actively involved in sports and adds drive to life.
Since 2018 Morshynska has partnered with the nationwide Sports Movement JuniorZ initiated by Oleksandr Pedan who is actively promoting more interesting and modern sports among children. The Movement’s efforts help school teachers to stir up student’s interest in physical training.
“We aim at showing the teenagers that going in for modern sports and drinking natural water is another way to express themselves, and this way is real, efficient and smart,” – noted the Ukrainian Sport Movement mastermind Oleksandr Pedan.
JuniorZ NGO has been active for over a year, upbringing an athletically-active generation through modernization of the school physical education program. The project has been initiated by a well-known TV host Oleksandr Pedan and implemented with support of the Ministry of Education and Science, Committee of Physical Education and Sports of the Ministry of Education and Science of Ukraine, State Scientific Institution “Institute of Education Content Modernization”, Sports Committee of Ukraine, numerous national federations of various sports.
“The main mission of the joint project of Morshynska and the public movement JuniorZ is to mainstream sport and culture of drinking natural still water among schoolchildren, as this is the main feature of healthy lifestyle. It should be noted that 2% of the price of each Morshynska JuniorZ bottle will be allocated to development of school sports in Ukraine”, — emphasized Natalia Revika, marketing director of IDS Borjomi Ukraine.
Drink natural water and go into your favorite sport with JuniorZ!