News and Releases
Series of City Illustrations from Bakuriani
Another news from mineral water brand Bakuriani: with the aim of promoting Georgia, Bakuriani decorated it’s labels with the illustrations of major Georgian cities. Bakuriani invites you for a journey through different cities of the country with its colourful, interesting and outstanding labels. Labels feature five different locations: Tbilisi, where every street has its own story to tell and the buildings are keepers of the past; Kutaisi – the second biggest and once the throne city of the country; Telavi – the heart of Kakheti also known as the homeland of wine, the liveliest and noisiest city – Batumi, known as Porto Franco in earlier times, and Zugdidi that leaves every visitor with lasting impressions. The campaign is designed for locals as well as tourists.
Salome Bezhitashvili, Brand Manager of Bakuriani:
We want the leading local brand Bakuriani to further fuel the feeling of pride in Georgians and, at the same time, to offer tourists a glimpse of the major Georgian cities and their attractions and to induce interest in everyone to visit these places. I’d like to believe that our new colourful labels used for Bakuriani 0.5-litre PET packaging will make hot summer days even more enjoyable and serve as a pleasant surprise for our customers.
Illustrations of five different Georgian cities are collaboration between Bakuriani in-house designer Ani Chogoshvili and an independent artists-illustrator Gameza.