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Borjomi launches first ever series of holiday-themed packaging
It is the time leading up to Christmas and the New Year and everyone is in a holiday mood. Just the sight of an iconic image steeped in associations of the season is enough to put is in the right frame of mind. Even a bottle of water “dressed up” for the holidays can lighten the atmosphere. And so, in keeping with the spirit of the season, IDS Borjomi International has decided on the cusp of this most cherished time of year to present its first-ever series of Borjomi mineral waters in festive holiday packaging.
Oksana Pankina, marketing manager at IDS Borjomi International says: “While creating this series, we were inspired by the honored Georgian technique of jewelry making called minankari, in which every detail of an illustration is executed with love and devotion to craft. Our new packaging is designed to evoke that singular feeling of the winter holidays. Coupled with the volcano-sourced energy inside every bottle and can of Borjomi, this new line promises to be a source of strength and inspiration to delight everyone.”
The combination of vivid tones, holiday themes, and the immediately identifiable Borjomi style – a red deer on Georgian Green – will attract consumer attention and set the stage for the wonderful New Year festivities to come.
And to help keep that holiday spirit going, Borjomi has prepared a special gift: a 2018 Borjomi holiday calendar. New Year comes only once every 365 days, but truly every day is a holiday, and we should live our lives to the full, enjoying time with friends and family each day of the year. Follow our link at www.calendar.borjomi.com for a holiday mood to last the whole year – you’ll find the link on our holiday packaging. The calendar is also available as a mobile app at Google Play and the App Store.
*Supplies are limited.