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Borjomi Fest in Kyiv: real “likes” and hugs with a robot
It has been the fourth time Kyiv played host, on the last weekend of September, to the big Georgian festival called Borjomi Fest. This year, the festival was devoted to social media and their reflection upon real life. As usually, this event left fond memories of drivingly warm atmosphere and surprised the visitors with interactive entertainment: from Gooogi the Robot and VR tours of Tbilisi and Batumi to the drawing of a real trip to Georgia.
At the entrance to the Botanical Garden, visitors were greeted by Gooogi, a real robot who was telling jokes and entertained the visitors, and all questions were answered by the Georgian girl Suliko, an offline analogue of Siri.
The visitors had the opportunity to take cool photos for social media in interactive photo zones, leave real “likes” for restaurants, participate in an InstaPhoto contest and get together with friends at the devirtualization point, the first of its kind in Ukraine. In addition, they could spin the wheel of fortune, get their predictions, make a T-shirt with their name printed on it in Georgian letters, try themselves as a sommelier, and learn to dance fiery Georgian style to the dynamic music from modern DJs. The popular Georgian band Mgzаvrebi and the young progressive singer Sophie Villy were the headliners of the festival.
‘Previously, we could not even imagine that Georgian festivals would receive so many visitors and that so many Georgian restaurants would open’, said Zurab Topuriya, Press Attaché of the Georgian Embassy in Ukraine for Culture and Education. ‘It became possible, first of all, thanks to Ukrainians who every year take more and more interest in Georgia, and also, thanks to the Borjomi team who for many years have been successfully promoting the native land of their brand in Ukraine’.
30 restaurants of Georgian cuisine, tens of thousands of visitors, hundreds of liters of wine they drank, tasty food, fiery music, VR tours of Tbilisi and Batumi, interactive entertainment and contests, driving emotions and, most importantly, enjoyment of real, personal communication — that was what the visitors would remember the fourth Borjomi Fest for.