Strategy, Mission and Vision

Our mission is to help people live a healthier life by inspiring the creation of good habits. One of those habits is incorporating natural mineral water into people’s daily routines.

Our Vision

Uniting a number of local producers, we have grown into a single global company, expertly leading the way in the production of mineral water. One of our goals is to strengthen our position and demonstrate our leadership abilities in the markets in which we operate.

Our Standards

• Corporate unity: we may be six units, but we are one unified company
• Preservation and development of natural mineral water springs
• Quality
• Efficiency
• Quick decision-making
• Implementation discipline
• Preservation and development of the top people in the field

Our values

• Honesty
• Willingness to accept criticism and learn
• Consistency

Our strategic goals

Our goals include developing a culture of natural mineral water consumption and promoting a healthy lifestyle by offering our customers high-quality natural mineral water.

Another important goal of ours is to strengthen our position as an industry leader by introducing innovative approaches to the production of our mineral water.