Strategy, Mission and Vision


Our mission

We help people live a healthy life, by nudging the creation of a beneficial habit, and inspiring them to drink natural mineral water every day.

Our Vision

From a group of individual local producers, we have grown into a single global company, a leader and expert in the field of natural mineral water production. We strive to strengthen our leadership on the markets in which we operate.

Our Standards

  • Corporate unity: five units, one company
  • Preservation and development of natural mineral water springs
  • Quality
  • Efficiency
  • Quick decision-making
  • Implementation discipline
  • Preservation and development of the best people

Our values

  • Honesty
  • Willingness to accept criticism and learn
  • Consistency

Our strategic goals

To develop a natural mineral water consumption culture and promote a healthy lifestyle by offering our customers high-quality natural mineral water

To strengthen our position as an industry leader by introducing innovation approaches into our production.