Strategy, Mission and Vision
We help people live a healthy life, by nudging the creation of a beneficial habit, and inspiring them to drink natural mineral water every day.
From a group of individual local producers, we have grown into a single global company, a leader and expert in the field of natural mineral water production. We strive to strengthen our leadership on the markets in which we operate.
- Corporate unity: five units, one company
- Preservation and development of natural mineral water springs
- Quick decision-making
- Implementation discipline
- Preservation and development of the best people
- Willingness to accept criticism and learn
Our strategic goals
To develop a natural mineral water consumption culture and promote a healthy lifestyle by offering our customers high-quality natural mineral water
To strengthen our position as an industry leader by introducing innovation approaches into our production.